Role: Creative Director

Client: ELLE x Van Cleef & Arpels

Wrote and conceptualized the film treatment and storyline that won the client campaign for a three-part film series. Directed all aspects of pre-production, including storyboards, wardrobe moodboards, and casting options; led on-set art direction covering styling, hair & makeup, and script execution; and advised on post-production edits and music. Designed and art-directed the accompanying digital campaign, including banner ads, Facebook content, and a microsite, delivering a cohesive, multi-platform brand experience.