Product Packaging Design. Sales and Merchandising Packaging. Website Design. Ad Art Direction. Brand Lifestyle Photography Direction & Product Photography. Content for Social Launch.

Art Direction & Design for Film Series with supporting print, created by ELLE for Jaeger

Art directed and designed full product catalog for launch of new brand Happy Valley, positioning to be the “Ferrari” of cannabis.

Created over 500 pieces of branding and collateral: business cards, highway billboards, boxes, jars, lotion containers, joint packaging, vaporizer hardware, interactive menu, t-shirts, and blister packs.

Retail & Tradeshow Environments - design concepts

Designed branding campaign promoting ELLE’s September issue. Included on street banner, taxi tops, bus shelters and print ads.

Winner of Kelly Award for “Best Custom Magazine Media Program”

Concepted story and oversaw shoot for 3 part film series, created by ELLE for Canon. Art directed and designed accompanying digital campaign (banner ads/Instagram).

Creative directed and designed the initial pitch that won Go RVing’s ELLE campaign. Conceptualized and produced the photo shoot, cast Japanese Breakfast as talent, and designed the print feature published in ELLE, supported by a complementary suite of online ads.

Creative directed photo shoot with Chrissy Teigen for TRESemmé. (We had an hour while she took a break from their commercial shoot.) Worked with client & ELLE editorial team to design ELLE cover and in-book print layout.

Creative direction + design

Packaging Design, Branding, E-Commerce Site Design, Floral Backgrounds Created Using AI

Created website, packaging and marketing materials for New York cannabis brand VLSNY.

Art direction for short film created by ELLE for Emirates

PRE-PRODUCTION: Creative direction, concepting and design of 3 part film series pitch & storyboards. Wardrobe Moodboards & Casting Options.

PRODUCTION: Art direction of films (styling, HMU, script, on set direction).

POST-PRODUCTION: Advised on edits, music.

Design of accompanying digital campaign: banner ads, Facebook & microsite.

ELLE created a 3 part film series and supporting digital campaign, featuring Kelly Framel (influencer) and Jamie Beck (photographer). The series brought to life the concept of the power of two coming together to achieve something great–as Clarins toner and moisturizer work best together. 

Food truck design for ELLE’s 30th anniversary, covered in anniversary and vintage covers.

Creative directed and produced photo shoot featuring Christina Caradona for Abercrombie & Fitch digital ELLE.com/Instagram campaign.

Art directed and produced digital holiday campaign running on Instagram, ELLE brand site and partnering brands’ online channels.