Role: Senior Brand Director
Agency: Minimal Inc. Design
Led all aspects of brand expression, including product and sales/merchandising packaging design, website design, and ad art direction. Directed brand lifestyle and product photography, and developed content for social media launches, ensuring a consistent, elevated visual identity across all customer touchpoints.
Role: Creative Director
Client: ELLE x Jaeger
Developed and executed a three-part film series directed by Ry Russo-Young to debut Jaeger’s new collection. Oversaw the supporting print and digital campaign, ensuring cohesive storytelling across ELLE and Jaeger channels to maximize reach and brand impact.
Role: Creative Director
Client: Happy Valley
Art directed the launch of Happy Valley, positioning the brand as the luxury standard of cannabis. Designed the complete product packaging catalog and oversaw the creation of 500+ branded touchpoints—including signage, in-store visuals, interactive menus, billboards, branded devices, and apparel—delivering a cohesive, elevated brand experience across every customer interaction.
Role: Senior Brand Director
Agency: Minimal Inc. Design
Conceptualized and designed immersive 3D retail and tradeshow environments, translating brand strategy into engaging, experiential spaces that enhance customer interaction and drive brand impact.
Role: Creative Director
Client: ELLE
Created a city-scale campaign for ELLE’s September issue, bringing the brand to life across street banners, taxi tops, bus shelters, print, and digital.
Winner, Kelly Award for Best Custom Magazine Media Program
Role: Creative Director
Client: ELLE x Canon
Won and executed a three-part branded film series for Canon, overseeing casting, production, and shoot. Delivered a cohesive digital campaign through art direction and design across social and display channels.
Role: Creative Director
Client: ELLE x Go RVing
Developed and secured the campaign through a concept-driven pitch, then led end-to-end creative execution—from photoshoot production and talent casting (Japanese Breakfast) to print feature design and integrated digital support.
Role: Creative Director
Client: Vessel Therapeutics
Spearheaded all aspects of visual branding, including logo and packaging design, campaign imagery, and e-commerce site development. Developed and executed the overarching creative strategy, including conception and production of all social assets. All campaign visuals were generated and art-directed using AI, delivering an innovative and cost-effective brand experience.
Role: Creative Director
Client: Coast
Partnered with startup wellness brand Coast to develop a cohesive visual identity system, including logo design, packaging, and photography direction for health-focused CPG products.
Role: Creative Director
Client: ELLE x TRESemmé
Directed a high-impact shoot with Chrissy Teigen—capturing all imagery within a single hour between commercial commitments—working alongside photographer Thomas Whiteside. Designed the ELLE cover and a multi-page feature in collaboration with client and editorial teams, ad running across multiple Hearst magazines.
Role: Creative Director
Client: ELLE x Jockey
Directed and designed a feature on Michaela DePrince, tracing her journey from a war-torn orphanage in Sierra Leone to the global ballet stage—first inspired by a discarded magazine she discovered as a child featuring a ballerina. Led photography, layout, and copy, capturing all imagery during a brief press conference break to bring her story to life.
Role: Art director
Client: ELLE x Emirates
Developed and led the winning pitch for an ELLE-branded film project for Emirates Airlines. Secured director Ry Russo-Young and collaborated with ELLE talent Alia Ahmed-Yahia to produce a travel tip video, creatively filming within a single location to simulate the experience of preparing for and departing on an international Emirates Airlines journey.
Role: Creative Director
Client: ELLE x Van Cleef & Arpels
Wrote and conceptualized the film treatment and storyline that won the client campaign for a three-part film series. Directed all aspects of pre-production, including storyboards, wardrobe moodboards, and casting options; led on-set art direction covering styling, hair & makeup, and script execution; and advised on post-production edits and music. Designed and art-directed the accompanying digital campaign, including banner ads, Facebook content, and a microsite, delivering a cohesive, multi-platform brand experience.
Role: Art Director
Client: ELLE x Clarins
Wrote the film treatment and storyboarded a three-part series highlighting the creative collaboration of content creator Kelly Framel and photographer Jamie Beck. The series brought to life the concept of “the power of two,” illustrating how Clarins toner and moisturizer work best together. Hired and cast talent and videographer, advised on film edits, wardrobe, and photography, and art-directed the supporting digital campaign ads to ensure a cohesive and impactful launch across platforms.
Role: Creative Director
Client: ELLE
Led the creative vision for a branded food truck celebrating ELLE’s 30th anniversary, collaborating with the Editor-in-Chief to select legacy and vintage covers. Transformed the magazine’s heritage into a high-impact, experiential activation that engaged audiences and amplified the brand in a real-world setting.
Role: Art Director
Client: La Prairie
Designed and art-directed La Prairie’s product magazine, showcasing new releases through high-definition product photography and carefully crafted visual storytelling. Highlighted product benefits and brand innovations, ensuring each feature reflected La Prairie’s luxury positioning. Oversaw layout, imagery, and copy to create a cohesive, aspirational experience that elevated the brand’s narrative and resonated with discerning audiences.
Role: Creative Director
Client: ELLE x Abercrombie & Fitch
Creative directed and produced a social-first campaign featuring Christina Caradona, executing the visual concept end-to-end. Oversaw styling, art direction, and campaign assets to deliver a cohesive, on-brand digital presence across Instagram and other social platforms.
Role: Creative Director
Client: Birkenstock x ELLE
Collaborated with ELLE to elevate Birkenstock’s brand through a multi-page campaign running as magazine ads. Directed creative strategy and design, overseeing photo selection from the ELLE shoot and crafting ad layouts to create a premium, elevated presentation that aligned with the brand’s vision.
Role: Art Director
Client: ELLE x Lexus
Art directed and designed a digital interactive experience featuring a holographic performance by Coco Rocha in collaboration with Lexus. Led the creative strategy and execution, delivering a visually striking, immersive experience that captivated audiences across digital platforms.
Role: Creative Director
Client: Victor & Rolf, Bare Minerals, Aquatalia, Swash & more
Developed and directed a digital campaign comprising 10 stop-motion shorts featuring multiple advertisers to drive holiday gifting engagement. Oversaw all creative elements, including director and talent selection, shoot production, and execution, delivering a cohesive and visually compelling brand experience across digital platforms.
